2nd May 2020
I’m over the moon to discover that Bloomsbury Farmers Market has been long-listed for the Association of Illustrators World Illustration Awards. It is one of a series of three London crowd scenes I made for the consumer research company Decision Technology. Looking at them again now is making me nostalgic for London in a less socially distanced time, when public spaces bustled with the sounds, smells and colours of city life.
Diverse people shopping and eating at Bloomsbury Farmers Market on an autumn day, with Senate House library in the background.

Bloomsbury Farmers Market © Phoebe Swan 2019

I was commissioned by the company to make three artworks for their new office on Tottenham Court Road. As they handle statistics from cross-sections of the population, the theme was ‘diverse groups of people’. I also wanted the artwork to reflect the area local to the office and to make images that would be meaningful to the employees. They had seen an image I made a few years ago, Borough Market and wanted something similar.
After consultation with employees, I picked three areas of local interest for inspiration. Many staff members take lunch at Bloomsbury Market, which also attracts people of all different backgrounds such as students and tourists, so it was an obvious choice for the project. I spent time drawing and taking photographs in each location before composing the final designs using a mixture of printmaking and digital editing.
In making this series, I was inspired by the iconic lino prints by the great Edward Bawden. My London scenes, like his, depict public spaces like markets, train stations and parks. I enjoy contrasting the large architectural forms with the patterns created by people going about their lives below. I also like to create little narratives with the characters which I hope give viewers something interesting to discover each time they look at the image.
This commission was really important to me because it was the first project I completed since my son was born at the end of 2018. Snatching time during my maternity leave to go out and do the research drawing, alone, was glorious. I took out my folding stool and giant pencil case stuffed with equipment (although I almost always just use a 4B pencil) that I’d used for observational drawing while on my MA at Cambridge School of Art. With no baby in tow, I felt light, and more importantly was able to get into a creative flow uninterrupted. 
Sketchbook drawings of shoppers at Bloomsbury Farmers Market

Sketchbook images © Phoebe Swan 2019

Later in the year, when my partner took over the main child-caring role for a while and I went back to work full time I sat down with all my sketches to create my compositions. I used a similar layout to the Borough Market image, but I wanted to use a three-quarter viewpoint for all the images. So I had to take my sketches and reimagine them as if I had been sitting three feet in the air above where I had really been sitting. 
Previously I made a lot of my work with lino print but recently I have made the move to fully digital and to help me in this transition I booked some tutorials with Orange Beak Studio. The wonderful book designer Ness Wood made the suggestion that I drop some of the heavy outlining that I had been using and work with flat blocks of colour instead, allowing the edges of objects to be created by the edges of the shapes. You can see how I overlay colours to build up the images in this animation of my photoshop layers.
Diverse people shopping and eating at Bloomsbury Farmers Market on an autumn day, with Senate House library in the background.

Bloomsbury Farmers Market © Phoebe Swan 2019

I am really happy about how these images came together in the end and I’m now working on a new picture book which will feature more of these kind of scenes of city life. I hope that by the time that book comes out we will once again be able to enjoy the simple pleasures of mingling with others in public. Until then, stay safe!
March 2019: King Leonard's Teddy Book Launch, Dalston Curve Garden